The focus of the trade show was the presentation of the new roof tile “Dacora,” which is intended to introduce a new corporate philosophy. The new product was to be showcased at two trade shows. The trade show is designed as a communication platform. Various modules form the spatial infrastructure (lounge, café) while simultaneously showcasing the products on display. Thanks to these modules, the booth can be easily adapted for both trade show locations. The booth is open on all sides, constantly offering visitors new perspectives.
LOCATION: Nuremberg
CLIENT: Eternit AG
ARCHITECTS: Gruber + Popp Architects BDA, Berlin
CONTRIBUTOR: Ralf Imberry
YEAR: 1999
The trade show is designed as a communication platform
